WordPress is the most popular off-the-shelf blogging platform, driving somewhere in the region of 100m active websites. Our main website is custom-built as are all our client’s sites as WordPress can’t match a hand-built site for delivering a unique user experience. However, for our blog, we couldn’t see any reason to try and reinvent the wheel so we installed WordPress to power the blog and with the addition of a few extra plugins, we’re pleased with the results.
What interested us most was the relative ease with which we were able to set up and customize our very own theme to make sure that the blog matched the look and feel of the other pages on our main web site. There are plenty of themes available for a completely new blog-driven website but a possibly lesser known feature is that the platform offers complete editing control over the styling and layout of any the available themes.