SEO (Search Engine Optimization) can be a complicated, challenging and, at times, frustrating business. Getting the basics of SEO right is vital to make sure that all the hard work that goes into moving up the search rankings will be rewarded. If the basics aren’t in place, any SEO investment can be a bit like going for an experimental headache treatment without having tried paracetamol first.
There are a number of websites with very useful tools for checking out your website’s coding, content and performance and most will also give suggestions and ideas for sorting out any basic errors and for making further SEO progress. There’s a slight danger that their analysis may be seem overly bleak and some knowledge of SEO will help to differentiate between the serious and minor issues, but for a general overview of web performance, we would recommend the following with the usual disclaimers:
http://www.websitegrader.com provides a quick overview of your website and provides a percentage score of how well the website is setup for SEO effectiveness. Similar to this is Woorank
Rather than trawling through Google search results looking for your website, SEO Serp allows you to to check Google UK results specifically, the target keyphrases you have identified as your SEO priority and, by typing in your web address, you can see your current position in the generated SEO report.